the average, children in Delhi watch 17 hours of TV every week (which means that at least 50 percents of them watch significantly more than this average figure) children spend more time in front of the small screen than on hobbies and other activities. Stimulated feelings of needs and desire tend to occur in the form of powerful imperatives. Double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. They react to these glamorous, fast paced visuals on TV with their exciting music and their determined sales pitch. Children who watch television are exposed to a non-stop borage of commercials. Television (barring what might appeal on regional networks) often depicts a 'reality' which fails to mirror Indian society or life for what.
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Advertising aimed at children in India is not quite so precise yet, but it's getting there. 1394 Words 6 Pages, the Impact Advertising Has on Children. 1509 words - 6 pages, we are living in an era of high advertising in the United States of America. Advertising to children is very profitable and it works. Yadava, Director, iimc (1989) described how advertising influences behavioural patterns: "Television advertising familiarises the young ones with the world outside and helps them to pick up its mode of expression, its mannerisms and ways of facing it when they grow. Every media outlet advertises, and companies like popular fast food restaurants target children. In the car we hear ads on the radio or see billboards as we drive by, out in public we see signs and see bags with store names on them, and even in the comfort of our own homes we are exposed to advertising. All children, irrespective of their economic or social status, are influenced by what they see and hear on TV, although the meanings and messages are understood and absorbed differently by children as they bring into their negotiation of TV information, their own experiences. In the following paragraphs we will look at some of the reasons why we advertise to children, some different positive and negative effects of TV advertisement on children, how people can cut through the hype of TV ads and pick good things for their children. When these urges remain unfulfilled, such children may grow up with lots of resentment against their parents and the existing social set. How do we fight an industry when 80 of all global.