Marketing and.A. Wiggins has been awarded the Beta Gamma Sigma Professor of the Year Award and the Paul. She is currently the Associate Editor for Marketing for the International Journal of Arts Management and the coordinator of the PhD Program in Marketing and Entrepreneurship. Jennifer Wiggins is Associate Professor of Marketing and Entrepreneurship at Kent State University. In Arts Administration from the University of Wisconsin-Madison. She has also consulted with nonprofit arts organizations on audience research, fundraising, and pricing strategies. She holds. Pfeiffer Professional and Creative Teaching Award for her work with KSU undergraduate students. Wiggins has taught Marketing Tools, Customer Analysis, Consumer Behavior, Marketing Management, Marketing Strategy, Marketing Research, Services Marketing and Entrepreneurial Tools at the undergraduate level, and Marketing Theory, Consumer Behavior, and College Teaching Methods at the PhD level. She has published her work in the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Business Research, Psychology Marketing and the International Journal of Arts Management. Prior to entering academia, Wiggins' professional work has been in nonprofit and arts marketing, including positions in marketing and development for the Madison Boychoir, the Elvejhem Museum of Art, and the Contemporary American Theater Festival.
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C Saenger, VL Thomas, JW Johnson. Wiggins research focuses on consumers willingness to donate to nonprofit. Prior resort hotel thesis pdf to entering academia, Wiggins professional work has been in nonprofit and. View Jennifer Wiggins profile on LinkedIn, the world s largest profession al community. Jennifer has 4 jobs listed on their profile. See the complete profile.