flu vaccination for health care workers three times: Theres no question that more HCWs get vaccinated when they have to (or feel pressured to) than when its only recommended. But the big CCS issues are outrage issues. First, youve got to offer people things to do to reduce their fear. Ideally, officials would have preempted much outside speculation by sharing their worst fears publicly. Considering the possibility of an outbreak occurring on account of the influenza A (H1N1) 2009 virus in the countries of the Region, national authorities should be prepared to mitigate the resulting impact. There are always some individuals on the over-prepared tail of the normal curve, of course. (This explains why revolutionaries despise outrage management. The difference between A and B is only 9 deaths per million people exposed, while the difference between X and Y is 100 deaths per million people exposed. Finally, schemes to minimize the havoc caused by global warming by purposefully manipulating Earths climate are likely to either be relatively useless or actually make things worse, judging from research published in the 25 February 2014 issue of Nature Communications.
Depending on what those numbers are, the risk comparison of A to B and X to Y may change yet again. As you point out, the hype meme sometimes makes it harder for officials and experts next time harder to talk themselves into issuing sufficiently emphatic warnings, and harder to get the warnings heeded. The information genie never was in the bottle. We still dont have our denominators, how many people are actually exposed to A, B, X, and. Even if you haven't been watching the situation, I hope you might answer the following: How would you advise a public official dealing with a potential nuclear meltdown to communicate the risks to the public without alarming them? And how far someone can go before getting labeled an extremist depends on what the speaker thinks about the direction itself. Do you have any ideas we could use? The problem, then, was how to provide reassuring information in a way that respected and empathized with peoples natural and understandable fears.
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Outraged people who feel like theyre not getting heard are prone to temper tantrums. Having sat through endless debates with clients over the years about why it would be a mistake to call in the cops and get all those demonstrators arrested for trespassing, I can imagine the internal debates that must be going on in targeted financial institutions. To be sure, media hurricane coverage doesnt always meet the high standards of crisis communication set by the National Weather Service. Some others are planning to leave if and when they can. So I found it good to read what you had to say that its normal and even helpful to be very anxious initially. Do Japanese employees prefer not to know that their employer is going through tough economic times and considering layoffs? See how far weve come Never mind that American naturalist George Perkins Marsh predicted anthropogenic climate change as a result of burning fossil fuels in 1847. Citizens lined up in a drugstore start to riot when the store runs out of forsythia; citizens lined up at a food distribution point start to riot when the authorities run out of MREs. The Mental Models Approach There is a well-developed literature in risk communication that addresses similar issues, the mental models work done by Granger Morgan, Baruch Fischhoff, and colleagues at Carnegie Mellon University. Coli outbreak (ongoing as I write this) might have done less damage to the credibility of public health if German authorities had aggressively insisted from the outset that they werent sure they had nailed the source of the outbreak correctly and might very well have. So multinationals tend to be more responsive to stakeholder concerns, including the concerns of local stakeholders whose concerns nonlocal NGOs may adopt. But to the extent that your audience members resent your efforts to distract them from their daily focus on obesity or foodborne illness (or whatever theyre focused on the main problem may not be precaution advocacy.