Harvard University. The global theme permeating all chapters couches strategic-management concepts in a global perspective. Standard Web CT, an online course from Prentice Hall, features Companion Web Site and Test Item File Content in an easy-to-use system. It is determined that no one at Cango has the expertise to tackle the issue of internationalization. 4, people who focus on marketing strategy, various predictive techniques, and the customer's lifetime value can rise above myopia to a certain extent. Strategic Management was "to create the most current, well-written business policy textbook on the marketa book that is exciting and valuable to both students and professors." To achieve this mission, every page has been revamped, updated, and improved. Currently, Cango is experiencing great growth, but little profit. A Cohesion Case (America Online2000) appears after Chapter 1 and is revisited at the end of each chapter.
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Twenty-eight fully-updated cases from the last edition are included as follows: The Limited; Wal-Mart Stores; Target Corporation; Mandalay Resort Group; Harrah's Entertainment; The Audubon Institute; Riverbanks Zoological Park and Botanical Garden; The Classic Car Club of America; RailTex; Greyhound Lines; Carnival Corporation; Southwest Airlines.;. Many people's lives and jobs are affected by strategic decisions, so the stakes are very high. This change presents Cango's management team with options for investing capital in different strategic venues, including whether and how to diversify into a new line of business. The company began by retailing books on the Internet and has branched pt to offer CDs, videos, MP3 files, and customized players. Twenty Color Care Video Segments.
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